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Augmented reality offers interesting opportunities to marketers, according to Jacobs, enabling characters on the back of cereal packets to be brought to life at the breakfast table, for instance.
Augmented reality will also enable social networking to step off the web and start hovering a few inches above our heads, according to the Qualcomm CEO.
"What's really interesting about this tech I think is it's going to give a user interface to the world," he said. "I'll be able in the future to point my phone at you with the camera and a little thing will pop up above your head of whatever information you're willing to share with me."
Photo credit: Natasha Lomas/silicon.com