Bizarre QR code use

Bizarre QR code use

Summary: QR -- two dimensional barcodes that were originally designed for the automotive industry. Due to its potential for quick readability and storing additional information within confined space, QR codes have become a recent product of extensive experimentation.

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TOPICS: CXO
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  • Victor Petit was one of many professionals that have gone through difficulties securing work. In the current job market, using inventive measures can give you an edge over your competition.

    His resume looks as standard as any other, until you flip over the document and find a full size image of his face. Something, however, is missing. 

    Where his mouth should be, a QR code was substituted. 

    When potential employers scan the code and place their phone on top of Petit's resume, a video loads revealing the job hunter's mouth

    This both completes the image and allows Victor to include an interactive component to his resume -- a way to introduce himself and make the job application more memorable. 

    Since Victor introduced this idea and it went viral, several copycat versions have appeared online. 

     

    (Source: Genesis News)

  • People like cows. They celebrate cows. They then cover the cow in QR codes because.. the creators hope it makes the papers.

    The Sao Paulo Annual Cow Parade is a big deal every year in Brazil. It describes itself as 'one of the largest contemporary street art events in the world'. 

    Brazilian artists, namely Daniel Siarkovski and Rafel Grostein, thought it would make great headlines if they put QR Codes on something for the 2010 parade.

    Considering previous artwork has included 'acupuncture' -- a bloodied cow stabbed through with needles -- a cow sipping a martini and one sliced in half, perhaps QR code splotches don't stand out that much in the big picture. 

     

    (Source: Flickr)

  • This piece of artwork, named 'Bottom Up' is an oil painting created by Fabrice de Nola, an Italian-Belgian artist.

    It is one of the first oil paintings in the world that contains readable content via QR code. 

    Take out your phone and scan the code to read one line of content: "An internet of things" -- apparently in reference to the blurred lines between online information and physical objects. 

     

    (Source: Flickr)

Topic: CXO

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  • RE: Bizarre QR code use

    I think once people actually start using them universally, they'll be great.
    (am thinking all the "teens" and early facebookers with a thousand "friends" who can't put their phone's down -- and of course, marketers).
    People have to actually REALLY want the info to click.
    I saw them at a recent car show and saw NOBODY take out there phones and click.
    Not a one.
    nyexpat
  • RE: Bizarre QR code use

    they are great IF and only If they are used properly.
    case in point example ## 4,6,8,10 are NOT the proper or even smart use of this tech.
    especially #8
    Funny? yes
    practical? not by a long shot.
    (did look at the pdf document and some of the examples in that document is vary valid and a good example of how to use the QR codes but example included in this post is not.)

    if the data with in QR code is not of important nature then fine, use it at your own peril, but if it is important or useful provide both the code and text IMHO
    vl1969
    • RE: Bizarre QR code use

      @vl1969
      I'm with you on this one. A company we work with tried to give me their support escalation list in a QR code, I let them know that wasn't going to cut it and to just give me the damn information.
      swmace
  • RE: Bizarre QR code use

    When all the Telemarketing and Robo calls start to destroy our cell phones like they have our land lines it won't much matter. The QR codes will be laid like UED's in the road to your privacy, sanity and your ability to functionally finance your cell phone presence.
    jbuck011@...
  • RE: Bizarre QR code use

    I work in a web marketing field and I am still skeptical about the effectiveness of QR codes. They are popping up in more places yet a large proportion of people misunderstand how to use them. A recent study of college students (those who belong to the demographic most likely to utilize a QR code) showed that an overwhelming majority didn't understand that they had to download a third party app in order to scan the code. Many of them also said they would not utilize a code in the future. I think widespread adoption and success of QR codes is dependent on one thing...usability. If the information that they contain requires too many steps and too much knowledge to obtain, people will ignore them, especially when the benefit they receive by accessing the information they contain is marginal at best.
    mlaurin.laurin@...
  • RE: Bizarre QR code use

    Curious... Does the QR code on the cupcakes give the nutritional information, or perhaps the recipe?
    Muzhik1
  • Cute, but useless. When I have three hundred resumes to look over

    for a single job position, in addition to my normal job responsibilities, I don't have time to scan QR codes or watch a video. Unless the guy is applying for a job in video production, internet marketing or a related field where this shows off his skills, I'll never see it.
    baggins_z
  • RE: Bizarre QR code use

    I have seen one poster here at a Bus Stop in Hastings, New Zealand that had a QR code on it and said to scan it to see more information. I even found a QR code to scan on a manual to take me to the online tutorial for setting up the hardware.
    NZJester