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People like cows. They celebrate cows. They then cover the cow in QR codes because.. the creators hope it makes the papers.
The Sao Paulo Annual Cow Parade is a big deal every year in Brazil. It describes itself as 'one of the largest contemporary street art events in the world'.
Brazilian artists, namely Daniel Siarkovski and Rafel Grostein, thought it would make great headlines if they put QR Codes on something for the 2010 parade.
Considering previous artwork has included 'acupuncture' -- a bloodied cow stabbed through with needles -- a cow sipping a martini and one sliced in half, perhaps QR code splotches don't stand out that much in the big picture.
This piece of artwork, named 'Bottom Up' is an oil painting created by Fabrice de Nola, an Italian-Belgian artist.
It is one of the first oil paintings in the world that contains readable content via QR code.
Take out your phone and scan the code to read one line of content: "An internet of things" -- apparently in reference to the blurred lines between online information and physical objects.
Covering the faces of Disney icons Mickey Mouse, Donald Duck and Stitch, the QR codes used by Disney incorporate the eyes and noses of each character surrounded by the usual monochrome coding.
Large posters showing the codes were placed near Ikebukuro station, Japan.
The QR codes redirect scanners to the mobile version of the Disney Channel website.
(Source: Local SEO Solutions)