Bizarre QR code use

Bizarre QR code use

Summary: QR -- two dimensional barcodes that were originally designed for the automotive industry. Due to its potential for quick readability and storing additional information within confined space, QR codes have become a recent product of extensive experimentation.

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TOPICS: CXO
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  • In the City of Manor, Texas, QR codes are used to display information on historical monuments.

    The aim behind using quick response codes in this manner was to 'engage citizens, businesses and tourists by using mobile technology on a very limited information technology budget'.

    City staff have educated local businesses on how QR-codes can be utilized in their marketing strategies, and the City of Manor planned to extend their wireless facilities to reduce problems for tourists who do not wish to pay to download content on their mobile devices.

     

    You can read the report here (.pdf).

    (Source: 2D Code)

  • In a German agricultural field, a giant QR code was cut into the loam to mark it out on Google Earth.

    According to the project creators:

    “A Semacode measuring 160 x 160 meters was mown into a wheat field near the town of Ilmenau in the Land Thuringia. The code consists of 18 x 18 bright and dark squares producing decoded the phrase “Hello, world!”. The project was realized in May 2006 and photographs were taken of it during a picture flight in the following month."

     

    (Source: PSFK)

  • Austrian architects Soehne & Partner have created 'Code Unique', a hotel complex in the Dubai Studio City district built with QR coding engraved in to its bones.

    Project 'Code Unique' aimed to create a futuristic building that pushed the boundaries of architectural design. Sadly, it is no joke. The image above was only of many conceptual designs as planning went ahead last year. 

    There has been no recent update on the construction, so we can all hope the idea has been binned. I wonder if it was planned so people could scan it?

     

    (Source: QRME)

Topic: CXO

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  • RE: Bizarre QR code use

    I think once people actually start using them universally, they'll be great.
    (am thinking all the "teens" and early facebookers with a thousand "friends" who can't put their phone's down -- and of course, marketers).
    People have to actually REALLY want the info to click.
    I saw them at a recent car show and saw NOBODY take out there phones and click.
    Not a one.
    nyexpat
  • RE: Bizarre QR code use

    they are great IF and only If they are used properly.
    case in point example ## 4,6,8,10 are NOT the proper or even smart use of this tech.
    especially #8
    Funny? yes
    practical? not by a long shot.
    (did look at the pdf document and some of the examples in that document is vary valid and a good example of how to use the QR codes but example included in this post is not.)

    if the data with in QR code is not of important nature then fine, use it at your own peril, but if it is important or useful provide both the code and text IMHO
    vl1969
    • RE: Bizarre QR code use

      @vl1969
      I'm with you on this one. A company we work with tried to give me their support escalation list in a QR code, I let them know that wasn't going to cut it and to just give me the damn information.
      swmace
  • RE: Bizarre QR code use

    When all the Telemarketing and Robo calls start to destroy our cell phones like they have our land lines it won't much matter. The QR codes will be laid like UED's in the road to your privacy, sanity and your ability to functionally finance your cell phone presence.
    jbuck011@...
  • RE: Bizarre QR code use

    I work in a web marketing field and I am still skeptical about the effectiveness of QR codes. They are popping up in more places yet a large proportion of people misunderstand how to use them. A recent study of college students (those who belong to the demographic most likely to utilize a QR code) showed that an overwhelming majority didn't understand that they had to download a third party app in order to scan the code. Many of them also said they would not utilize a code in the future. I think widespread adoption and success of QR codes is dependent on one thing...usability. If the information that they contain requires too many steps and too much knowledge to obtain, people will ignore them, especially when the benefit they receive by accessing the information they contain is marginal at best.
    mlaurin.laurin@...
  • RE: Bizarre QR code use

    Curious... Does the QR code on the cupcakes give the nutritional information, or perhaps the recipe?
    Muzhik1
  • Cute, but useless. When I have three hundred resumes to look over

    for a single job position, in addition to my normal job responsibilities, I don't have time to scan QR codes or watch a video. Unless the guy is applying for a job in video production, internet marketing or a related field where this shows off his skills, I'll never see it.
    baggins_z
  • RE: Bizarre QR code use

    I have seen one poster here at a Bus Stop in Hastings, New Zealand that had a QR code on it and said to scan it to see more information. I even found a QR code to scan on a manual to take me to the online tutorial for setting up the hardware.
    NZJester