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The back of the package shows you how you can wear your Fitbit Ultra and how it connects to your computer.
As you can see in this photo, you get everything you need to use the Fitbit in the retail package. Package contents include the USB docking station/charger, holster, Fitbit Ultra, and sleep tracking wrist band.
The Fitbit Ultra comes with a plastic holster for you to use when you need to mount the Fitbit on a belt or thicker piece of clothing and don't want to risk prying the Fitbit apart.