Dos and Don'ts When Pitching the Media

Summary: How do you get editors and bloggers to listen to your story? Find out as I present the nine tips PR professionals should keep in mind when they pitch the media. These are ideas presented in a recent conference that I culled from 20 years of working as a journalist along with the input of numerous other editors and bloggers.

By David Greenfield | May 5, 2009 -- 07:07 GMT (00:07 PDT)