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Facebook hired a public-relations firm to plant anti-Google stories in the media relating to user privacy policies. It, however, backfired when a blogger approached by the PR firm published the emails that were sent to him, exposing the operation.
Some say that it was "perfectly reasonable" for Facebook to make such claims, while others are questioning why Google was the target in the first place. The PR firm even offered to 'help' the blogger write the story; for which many journalists will be aware of exists in regular occurance.
It didn't detract away from Facebook's privacy policies, however, with many arguing 'pot calling the kettle black'.