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Advertisers can use our analytics platform to track and optimize the performance of their campaigns in real time. Facebook ad analytics enable advertisers to gain insights into which ads were displayed and clicked on. These analytics help advertisers make modifications to their ad campaigns in order to maximize results. Advertisers with Facebook Pages can also view the number of users who Liked and Commented on their Page and a newly introduced metric, "People Talking About This," which shows how many stories about their brand are being created and shared.
The last image in the SEC filing is very fitting: it's a Thank You to all the Facebook users who made the social network as successful as it is. Thank you for viewing this gallery.