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Zip drives just never took off, let alone crash to the ground like a satellite falling from space.
Iomega launched the mass-storage removable drive in 1994. The problem was is that it was hardly mass storage. It was for the time, at 100 MB, 250 MB and a whopping 750 MB. But a series of lawsuits and a class-action suit forced the company into giving out rebates on future products.
The problem was that the devices clicked and tweaked, and then rendered the data inaccessible. Millions were sold, but so many of them failed, rendering the Iomega name practically dead.