Gallery: Apple adds multitasking to iPhone 4.0

Gallery: Apple adds multitasking to iPhone 4.0

Summary: Steve Jobs announces new features to iPhone 4.0 - the biggest is multitasking for the iPhone, iPod and iPad.

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  • Jobs announces a new platform called "iAd,"--mobile advertising that's built into OS 4.0.

    Apple wants to help developers make money off their creations, Jobs says, but "most of this mobile advertising really sucks, and we thought we might be able to make some contributions."

    Photo credit: James Martin

  • Jobs says ads are easy on the desktop because of search. But people are spending all their time within apps. "This is where the opportunity to deliver advertising is," Jobs says.

    Photo credit: James Martin

  • Jobs says the average user is spending 30 minutes a day using apps. That's 10 ads per device each day.

    He says he wants to get 1 billion ad impressions per day by the end of the year.

    Photo credit: James Martin

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Topics: iPhone, Apple, Hardware, Mobility, Smartphones

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