2 of 32Image
In 1914, CTR made its biggest move hiring Thomas R. Watson as its president. Watson led the company through three major wars, the Great Depression, and the beginning of the Cold War. He helped the company double revenues to $9 million in his first four years and led its global expansion at a time when the country was isolationist.
Watson is probably best known for his motto at IBM: THINK. Here's his explanation:
"And we must study through reading, listening, discussing, observing and thinking. We must not neglect any one of those ways of study. The trouble with most of us is that we fall down on the latter -- thinking -- because it's hard work for people to think, And, as Dr. Nicholas Murray Butler said recently, 'all of the problems of the world could be settled easily if men were only willing to think.' "
On this page you can hear a 1915 audio recording from Watson.