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Apple presenters such as Tim Cook and Phil Schiller just love to use flowery and hyperbolic self-praise to describe how great their products are. If you hear any of these words or a variant thereof:
Take one shot for each instance.
If you hear "Magical" take two shots for each instance. And if you hear any four of these words in one sentence within 60 seconds, chug a boilermaker or funnel an entire beer can.