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Not only does Apple love to use hyperbole in keynotes and product announcements, but they also love to get digs in at their competitors too.
Every time Apple makes a disparaging remark about a competitor directly or indirectly, take a Suicide Shot. What's a Suicide Shot?
Prepare one shot of tequila, one lime wedge and a plate of salt. Rub the lime wedge in the salt. Simultaneously, squeeze the lime into your eye while drinking the shot of tequila.