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Apple presenters such as Tim Cook and Phil Schiller just love to use flowery and hyperbolic self-praise to describe how great their products are. If you hear any of these words or a variant thereof:
Take one shot for each instance.
If you hear "Magical" take two shots for each instance. And if you hear any four of these words in one sentence within 60 seconds, chug a boilermaker or funnel an entire beer can.
Not only does Apple love to use hyperbole in keynotes and product announcements, but they also love to get digs in at their competitors too.
Every time Apple makes a disparaging remark about a competitor directly or indirectly, take a Suicide Shot. What's a Suicide Shot?
Prepare one shot of tequila, one lime wedge and a plate of salt. Rub the lime wedge in the salt. Simultaneously, squeeze the lime into your eye while drinking the shot of tequila.
Apple executives just love to say how easy their products are to use. If you hear "It Just Works" or "...Just Like That" take a hit from the iBong and pass it around. What you fill it with is your own business.