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Not only does Apple love to use hyperbole in keynotes and product announcements, but they also love to get digs in at their competitors too.
Every time Apple makes a disparaging remark about a competitor directly or indirectly, take a Suicide Shot. What's a Suicide Shot?
Prepare one shot of tequila, one lime wedge and a plate of salt. Rub the lime wedge in the salt. Simultaneously, squeeze the lime into your eye while drinking the shot of tequila.
Apple executives just love to say how easy their products are to use. If you hear "It Just Works" or "...Just Like That" take a hit from the iBong and pass it around. What you fill it with is your own business.
Apple always pulls out the mega numbers during its presentations to say how many zillions of something are sold, downloaded or used.
Every time you hear "Millions" of something, punch the person next to you in the arm for every 100 million or less. So for Four million, one punch. One hundred million, one punch per, up to nine punches for nine hundred million.
If you hear a "Billion" of anything, the person next to you gets to kick you in the 'Nads. This does not apply to Quarterly Financial Reports.
If you hear a "Trillion" of anything, one human or animal sacrifice has to be made to appease the Jobs.