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Google bombing has gone down in history as the first unofficial and unintended 'Easter egg' of Google. Many have used it for reasons of political activism -- such as aligning the word "failure" to former U.S. president George W. Bush, along with many others.
But also have used it for commercial purposes, namely "spamdexing". This has opened Google up to abuse, proving that their algorithms are not infallible and are open to abuse.
Google's presence in China alone has been controversial. Even after Google was hacked by Chinese secret police, the company remained in the country but rerouted its servers to Hong Kong.
Some even claimed that Google "hacked the hackers", taking 'justice' into their own hands, instead of allowing the authorities to investigate. The hack allegedly discovered that over 30 other companies, including Adobe, were hacked.
Google remained in the country and continued to censor search results at the request of the Chinese government. This is, on the most part, to comply with the limiting of civil liberties including the freedom of the presses and speech in the region.
Google's advertising system in Gmail has drawn heavy controversy by privacy advocates, by analysing emails sent and received to deliver better targeted adverts. Over time, a picture builds up of what is most interesting to the end user, and adverts will be displayed accordingly.
But this led to speculation that Google was "reading" emails, whether by person or through algorithmic means. The British data protection agency, the ICO investigated after a privacy group made an initial complaint. This led to the belief that Google's Gmail was less secure and open to abuse.