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Online criminals have a seemingly bottomless bag of tricks to get you to click on a link that leads to an unsafe download. The link can come via e-mail, or in search results, or as part of a normal looking web ad, like the one shown here.
That link leads to malware, but there's no easy way to be certain of that just from looking at the URL.
How do you avoid being victimized?
For a more detailed discussion, see the companion blog post, Who makes the best Windows security software? Surprise ...