1 of 12Image
Microsoft announced on Monday that it will bring out its own line of Windows 8 PCs, a tablet/notebook hybrid called Surface. The reaction from the business and tech press was all over the map. Here's a summary of the week's coverage.
In fact, the entire tablet was designed in-house by Microsoft's teams, and if you believe what was said in the presentation yesterday, design and functionality in hardware has suddenly become a big deal in Redmond.
That's a big shift, and it's an important one. The announcement of the Surface shows that Microsoft is ready to make a break with its history — a history of hardware partnerships which relied on companies like Dell, HP, or Acer to actually bring its products to market.
That may burn partners in the short term, but it could also give Microsoft something it desperately needs: a clear story.
It's a thoughtful post, with genuine enthusiasm for the idea and some doubt over whether Microsoft can pull it off.