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A well-dressed man with over thirty years' experience in the toy industry, Paul Nawrocki, took to the streets with a sandwich board that displayed "Almost Homeless". No, he doesn't want some spare change.
Paul wants a job.
The unemployed professional, once Director of Operations at Sababa Group for over four years, paraded his board across Grand Central Station and the Rockefeller Centre after being laid off in an unsuccessful bid for the company to stay afloat. The tactic worked.
Thousands of news outlets reported Paul's story. Eventually after 25 months of being unemployed he secured a position at Fantasma, a company specialising in children's magic tricks and props.
After a year of unsuccessful resume hand-outs, emailing and interview rejections, Kelly Kinney decided that publicising herself could be the answer.
Often competing with hundreds of applicants for one post and attempting to keep her family afloat, Kelly decided to print her resume on the front of her shirt, with an accompanying cover letter on the back.
To make sure her status was emphasized, she emblazoned the design with "I NEED A JOB" to try and catch an employer's eye. When asked about her motives in this unusual stunt, Kelly stated:
"The name of the game is how you can get noticed, how you can distinguish yourself from everybody else."
This idea may have merit, or may just be seen as an amusing gimmick - as companies have now sprung up to offer 'resume merchandise' - including custom shirt designs and even underwear.
Social networking is increasing in popularity but perhaps the potential of tools like Twitter in finding work is still not being used to its full potential.
By performing a quick search, you can find general job advice and listings through hashtags like #jobs, #jobadvice, #recruitment, and #jobhunt.
If you're looking for that particular sales, business or teaching job, narrow down that search to help your chance of success. Consider hashtags such as #prjobs, #salesjobs, #teachingjobs or #educationjobs.
Follow companies that you're interested in working with - and don't be afraid to comment. You are what you tweet, and this is a way to come to the attention of an employer.
Make sure to build a relevant network - this often is organic due to the nature of Twitter, and staying in the industry circles can help you land your dream position. By being connected to other professionals in your field, lucky hires may find their dream job simply floating about in their Twitter stream, waiting for them to inquire.