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Google AdWords are often used by SEO specialists or start-up businesses to try and get themselves on the map - so Alec Brownstein decided to use this tactic to raise the attention of top advertising creative directors.
"Gooogling yourself is fun. Hiring me is fun, too."
Four of the creative directors offered him an interview, and two later extended their offers to employment. The ploy was successful, and now Alec is employed in New York for one of these firms.