Image: A news headline hit, but SEO dud
by ZDNet Author | February 2, 2007 10:00am PST | Image 1 of 1
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What might work well as a newspaper headline, especially when paired with an appropriate photograph or secondary headline, won't necessarily show up high in Internet search rankings. Of this particular headline, Stephan Spencer, president and founder of search engine optimization company Netconcepts, said: "Interjecting keywords like 'terrorism', 'terrorists', or 'terror attack' would have helped this article in the search engines."
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