Images: Can 'Webisodes' sell sprayable spread?

Unilever, maker of I Can't Believe It's Not Butter, is using a series of Web-based short films, or "Webisodes," to market a new sprayable version of its product. The hope is that potential customers will be entertained by the films and e-mail friends about them.

The Webisodes spoof soap operas. Characters include the slim and flirty Spraychel, the weighty and mean Buttricia, and several vegetables, including one that dies from being smothered by butter and one that has an evil twin.