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Here's the Mac mini server retail box. We were quite disturbed to find that the box has the MAC address on the outside of the box, so anyone in the retail channel could see it. For those Mac minis (and other Macs, presumably) sold through channels like Best Buy, the last thing you want is to let some sales guy or retail person have access to your MAC address, especially since they also have your address, credit card, and other personally identifiable information.
With your MAC address, it's just one step easier to be able to gain access to your router and your network, should the retail worker be so nefariously inclined. Sure, good router protection should reduce the risk, but requiring MAC addresses for access to a network is one of the better layers of protection -- and Apple just gave that away.
Very disappointed in Apple for this.