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Microsoft became embroiled in a row over ethnic diversity, after one of its posters featuring an African-American man was Photoshopped to a Caucasian man for the Polish audience.
This caused great embarrassment for Microsoft, though the effects were short lived. Microsoft apologised for the "mistake" but declined to comment further.
When Google came out and said that Microsoft's search engine Bing was copying its results, many were not surprised. Only when side-by-side comparisons were made did it become clear that Google may have been right.
Microsoft said that it had not copied results, but Google had already set up the 'Bing sting' which was designed to prove that Microsoft had done so. It turned out that indeed Bing had been copying search results by "watching" what people search for on Google -- the search giant said.
Shortly after the iPhone was discovered to have collected location-based data in an unencrypted format, stored locally on the device for anybody to access, Microsoft had been implicated in the 'Locationgate' scandal too.
Microsoft all but immediately responded, in a bit to quash the similar offensive made towards Apple within days of Microsoft's announcement. Though Microsoft published a lengthy 9-page document explaining how it used data and protected data, it still added to the negative public response towards major technology corporations collecting and storing location based data on their products.