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Shortly after the iPhone was discovered to have collected location-based data in an unencrypted format, stored locally on the device for anybody to access, Microsoft had been implicated in the 'Locationgate' scandal too.
Microsoft all but immediately responded, in a bit to quash the similar offensive made towards Apple within days of Microsoft's announcement. Though Microsoft published a lengthy 9-page document explaining how it used data and protected data, it still added to the negative public response towards major technology corporations collecting and storing location based data on their products.
Internet Explorer, as once bundled with Windows, became the star of its own anti-trust investigation. Later on down the years, the European Commission said that European users of Windows should be given the option of its own browser, rather than the pre-installed one in Windows.
Internet Explorer's browser marketshare has been slipping slowly in the past few years -- and was helped along by the 'EU ballot screen' offered by European users of Windows in a hotfix in 2010. Firefox eventually overtook Internet Explorer just after New Years 2011.
Kin, the phone that never was, advertised in a way which apparently showed teenagers exchanging explicit photos of themselves and 'promoting' sexting -- a social craze amongst teenagers where they share sexually provocative text and picture messages amongst one another.
This caused instant outrage, and landed Microsoft in hot water. Consumer Reports was particularly focused with their statement, by claiming the Kin advertisements "comes uncomfortably close to advocating sexting".
The advert was pulled shortly after the news hit the web.