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Kin, the phone that never was, advertised in a way which apparently showed teenagers exchanging explicit photos of themselves and 'promoting' sexting -- a social craze amongst teenagers where they share sexually provocative text and picture messages amongst one another.
This caused instant outrage, and landed Microsoft in hot water. Consumer Reports was particularly focused with their statement, by claiming the Kin advertisements "comes uncomfortably close to advocating sexting".
The advert was pulled shortly after the news hit the web.