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A centerpiece to Microsoft's Windows 7 slate campaign is the issue of customer choice. Microsoft is emphasizing a diversity of form factors and input methods as an advantage for the Windows slates over the iPad.
When calling on customers not yet committed to deploying the iPad, Microsoft is advising its partners to push the "one size does not fit all" message.
With customers who have committed to going with the iPad, Microsoft is advising partners to encourage them to implement a VDI infrastructure to "reduce risks."