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I read Kindle books almost exclusively, and the latest version of the app for the iPad takes full advantage of the Retina Display. The printed word has never looked so good on any screen, and is as sharp as can be. I can read Kindle books with smaller fonts on the iPad than any other device, making it much more like reading real books.
The Kindle app makes working with large libraries very easy, and finding the right book to read is as simple as swiping and tapping on the screen.
I use the Evernote service on every computer and mobile device I use, and the iPad app is as good as they get. I can capture all sorts of information, from notes, photos, voice memos and online content.
Once in the Evernote cloud my information is accessible on every device, and I am frequently accessing it on the iPad with the great app.
I must admit I did not believe I would use the new camera in the iPad 3 much, but Evernote makes it a one click affair to capture images and other information using the camera. I am using it quite a bit as a result.
A list of most-used iPad apps has to include Tweetbot, as I am frequently on Twitter using the app. The display is stunning and easy to read, and the touch interface makes it my favorite way to use Twitter.