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Not everyone is a great photographer, and iPhoto for the iPad makes any photos look as good as possible. The image editing features are rich, yet easy to perform by touch. This app isn't going to replace full Photoshop for those who need that capability, but most users will find iPhoto to be all they need.
The iPad is definitely a media consumption device, and this app capitalizes on that like no other. Flipboard scans major news sources and builds a personalized new magazine that is a joy to read on the iPad.
Users can pick and choose the news they most want to see, and Flipboard builds a magazine just for them. The ability to add Twitter and Facebook streams is a real boon, as it is the best way to scroll through friends' updates.
The iPad is good for reading ebooks, and the Retina Display on the new iPad turns onscreen text into crisp pages that are great to read. Apple has iBooks for those locked into that ecosystem, but the Kindle ebook selection on Amazon is as big as anybody's.
The Kindle app makes it easy to keep track of even large libraries, and finding just the right book to read. Apple doesn't allow the Kindle app to access the Kindle bookstore directly, but it's easy to buy books using the iPad browser and have it pushed to the Kindle app. The next time you open the iPad Kindle app your purchases are sitting there waiting for you.