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Google has a very difficult month, and yet we're only half way through it. From leaked Gmail designs to a near-mass-exodus over changes to Google Reader, others were more bothered by the fact that their BlackBerry's would no longer be supported, while iOS users felt excitement and disappointment in the space of about an hour.
This topsy turvy month can only get better for the company, surely? Well, we'll see. Let's see what has gone oh-so-wrong this month for the search giant.
- Google throws stones from its glass house, calls Siri 'competitive threat'
- Microsoft, AOL, Yahoo will partner to fight Google, Facebook's advertising dominance
- Poor sales of Chromebooks won't stop Google from promoting Chrome OS
- Google reneges on Gmail App for BlackBerry support
- Will Google's blind faith in the algorithm doom its future?
- Google+ Pages: The power of search is the game-changer
- Google debuts Gmail's new design
- New, "fresher" Google rankings affect 35% of searches
Web users kicked off big-style when Google announced that news aggregator and RSS viewer Google Reader would change its design and remove crucial features. There were blog posts a plenty, and the technology world went off the deep end, as though someone had accidentally tripped over the plug to the Internet.
Some decided to remain "tepidly agnostic" over the changes, whereas others simply jumped ship at the thought that even on the face of it a subtle change may affect their worlds. It was something Google found difficult to do, no doubt, but has for some time wanted to revamp its user interfaces. Nevertheless, many were angry and frustrated that a free product could suddenly change without that much warning.
While Google was preparing a similar redesign and feature adding update for its popular free email service, little did the company know that others were undoing the hard work and secrecy of the relaunch.
Google only went and accidentally released what its Gmail update would look like shortly before it allowed first-adopters in. But how did they pull it? By filing a copyright claim against itself to force the video to disappear. Sloppy move, chaps and lasses.
Granted, it wasn't as though they declared war on France, or was overheard slagging off the Israeli prime minister, but nevertheless it could be seen that it was the catalyst of much worse to come.
Nearly two weeks after the leak, the company released the brand new interface, sporting a very similar look to Google Reader. At least this time around people were not so resilient to the changes.