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While Google was preparing a similar redesign and feature adding update for its popular free email service, little did the company know that others were undoing the hard work and secrecy of the relaunch.
Google only went and accidentally released what its Gmail update would look like shortly before it allowed first-adopters in. But how did they pull it? By filing a copyright claim against itself to force the video to disappear. Sloppy move, chaps and lasses.
Granted, it wasn't as though they declared war on France, or was overheard slagging off the Israeli prime minister, but nevertheless it could be seen that it was the catalyst of much worse to come.
Nearly two weeks after the leak, the company released the brand new interface, sporting a very similar look to Google Reader. At least this time around people were not so resilient to the changes.