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Twitter erupted with euphoria last week when Google released its Gmail application for iPhones, and within an hour or so of the launch, Google pulled the application and sounds of palms hitting foreheads was heard across the U.S.
The trumpeted launch signalled the start of a new mobile era for the company, which had in the same week announced that it was pulling its support for the BlackBerry application.
Google's fumbled launch made them look like they were unprepared, or rushed the rollout of the application, which had been hoped to have been released for some time. One seemingly simple bug caused the pullback of the application from millions of Apple's smartphones worldwide, and left many disappointed.
It also left many questioning how potent Google still is on the world technology stage.
Eric Schmidt, Google's chairman, either in a moment of blind panic to throw antitrust regulators off the scent or not, admitted during a Senate hearing that Apple's intelligent assistant for the iPhone 4S, Siri, poses a serious threat to the company's search engine.
This made Google frankly look rather weak and downtrodden by its various competitors. It also looked as though Google was in its glass house throwing stones at Apple, after Google continues to face antitrust hearings and anti-competitive reviews.
Search is still a massive part of Google's business, and while the search giant retains around 65 percent of the global marketshare, other competitors are chipping away at its share. And this worries Google like you could only imagine.
Continuing the antitrust theme, Google had more than just Siri to worry about -- which came as a by-product of Eric Schmidt's repeat performance during a Senate antitrust hearing.
Google is accused of 'cooking' search results to favour its own products over others, and continues to struggle to justify or even prove that the company is not. Also, because of its 65 percent marketshare, Schmidt continued to face questions over Google's dominance over the search and mobile market. According to comScore, Android controls around 34 percent of the U.S. market while Apple's iOS has just over 43 percent. Surely that would be enough to prove that it was not hogging the market?
Ultimately, the company has to remain seemingly in control and assertive, as well as competitive, without being seen to be overly competitive to the point where regulators start looking into the business practices of the company.