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DEMOfall 05 didn't have many companies in the RFID and sensor network category. One of the exceptions was Tendril, which has a developed a wireless sensor network middleware platform for Java. According to the company founders, Randy Willig and Tim Enwall, the software platform automatically recognizes and authenticates new sensors, catalogues their capabilities, assigns programmer property names to each capability, applies event-based rules to each property, issues reliable commands to controls based on those events, and handles routing, power management and monitoring. A .Net version is in the works.
Stanford "persuasive technology" researcher B.J. Fogg believes that the over-50 crowd online, especially women, will become avid users of YackPack , an asynchronous instant audio messager. "Our audience will pay for things that give them emotional satisfaction," Fogg said, who founded the company. The Web app will go into testing in mid-November, and Fogg is looking to make deals with organizations like the AARP.
Tom Latinovich demoed Jingle Networks' 1-800-FREE411, a free directory assistance service with a pay-per-call advertising model--the advertisers pay. Directory assistance is a highly profitable $8 billion business for the carriers, with service fees per call averaging $1.25, Latinovich said. Over 35,000 merchants, including Terminix, Dominos, ServiceMagic and 1-800-Flowers.com, are potential advertisers on the new service, although Latinovich wouldn't say how many ads have been served. The software detects the location and determines the SIC code (such as Los Angeles/car repair), and then offer pre-recorded ads, which are often assembled from snippets, such "ten percent off."