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RFID and customer service
Accenture is also researching how emerging technologies change the ways customers deal with banks. "One use of the technology is to put passive RFID tags into loyalty cards," said Emmanuel Viale, senior manager at Accenture Labs. "One very intrusive use is to track people to know when they come into a branch, know what they're doing and push (advertisements) to them on screen." Passive tags could also be embedded in brochures that would send out a message when picked up.