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Part of downtown San Francisco's skyline, reflected in the window of the Moscone Convention Center, which will be home to Oracle OpenWorld, starting on Sunday.
A partially finished banner is displayed outside the Moscone West Convention Center. Oracle has signs not only in all three wings of the convention hall, but also on cabs and at the nearby Sony Metreon mall.
The Oracle OpenWorld registration booths were full on Friday, not with convention-goers, but just with the workers being trained to do the the registration.