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Seattle-based Edoc Laundry has incorporated an episodic, multimedia game into the fabric of its garments. The idea is that high-quality, high-concept garments will attract young buyers regardless of whether they know a game is involved.
Edoc Laundry shirt
This shirt from Edoc Laundry has a hidden clue designed into the artwork. The game's story involves the mysterious death of the manager of a fictional band called Poor Richard.