Photos: Interactive billboards

Photos: Interactive billboards

Summary: Reactrix Systems' technology is helping advertisers ranging from Adidas to Jelly Belly liven up their brands.

TOPICS: Hardware

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  • Adidas

    This virtual soccer game is an ad for Adidas. The company installed it at a concept store in Sydney, Australia, as part of the launch of a new athletic shoe.

  • Hilton Hotels

    This promotion for Hilton Hotels lets passersby disrupt a virtual car race with their steps and hand motions. It's developed with technology from California company Reactrix Systems.

Topic: Hardware

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