Photos: Your brain on ads

Photos: Your brain on ads

Summary: Researchers study the brain activities of people watching ads that aired during the Super Bowl, some with interesting results.

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TOPICS: Tech Industry
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  • Neuron activity

    This brain scan shows mirror neuron activity in the right posterior inferior frontal gyrus--indicating identification and empathy--while someone watched the Disney/NFL ad.

  • Ventral striatum

    This brain scan shows ventral striatum activity--indicating reward processing--while someone watched the Disney/NFL ad.

Topic: Tech Industry

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