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This case study starts with a simple Google search using Google Chrome. The circled link is the sixth result on the first page. Click that link and you're taken immediately to a compromised website that uses social engineering to try to scare the user into installing an unwanted and dangerous program.
For more details, read my blog.
This dialog box pops up over the page and falsely suggests that the browser, Google Chrome, has found malware. If you click OK, it begins a fake scan.