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This build is clearly designed for HP notebooks. While there is no Windows 8 (or Windows.next) branding to speak of, this version of Windows is clearly progressing well with many next-generation features.
The Genuine Center allows you to maintain software licenses for your Microsoft software. It may have integration with the future Windows Store, where you can download applications for your Windows-based PC.
You can easily activate and change your product key with a single button; allowing you to trial the software before you decide which version you will activate.