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In January 2009, student Alan Parsa found himself in need of a job while studying documentary film making at Chicago's Columbia College.
Like many students before him, he went online to try and find some work, and eventually stumbled across Amazon.com's Mechanical Turk -- promoted as the 'marketplace for work'.
One possible job caught Parsa's eye. Clicking on the link, the job description stated that payment would be given for writing 5/5 (100%) reviews for products manufactured by Belkin. Posters should also 'write the review as if they own the product' and 'thank the website for making you such a great deal'.
Dissatisfied with the dishonest nature of the work, the student quickly blogged about his findings, and it took mere hours to break across the Internet and go viral. The company were slow to respond to the story, and by the time Belkin's president issued an apology, the damage was already done.