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The Red Cross was left red-faced when their social media specialist Gloria Huang released a personal tweet on the company's Twitter profile by accident.
The tweet was noticed and taken down after an hour, but it had already been on the American Red Cross Twitter feed for some duration.
The social director of the organization, Wendy Harman, deleted the message following calls in the middle of the night. Huang later posted a message on her personal Twitter account to apologize -- blaming the error on her novice use of social media platform organizer Hootsuite.