2 of 15Image
After September 11th, 2001, airports were required to undergo a rehaul of security and travel procedures that still frustrate many today.
However, if valuable baggage becomes damaged in the process and an airline proves unhelpful, patience can wear too thin.
Dave Carroll, a country singer from Canada, was flying with United Airlines in 2008 from Halifax to Chicago’s O'Hare Airport in order to reach Nebraska. With several members of his band, Sons of Maxwell, they watched in horror as their instruments were roughly moved by baggage handlers. Once the band were able to check for signs of damage, it was evident that Carroll's $3500 Taylor guitar was so badly damaged it was unplayable.
For almost a year, the musician attempted to get United Airlines to offer compensation. When this effort was obviously in vain, Carroll took to YouTube -- adding a lyrical edge to the battle. The video went viral, and the song ended up as an iTunes track -- now, it has reached nearly 12 million hits on YouTube, and a book deal has been reached.
United Airlines switched to damage control, apologizing and also offered to replace the damaged instrument. Instead, Carroll requested a donation to the Thelonious Monk Jazz Institute -- of which the airline gave a total of $3,000.
Someone with access to car manufacturer Chrysler's official Twitter account tweeted their disgust for Detroit drivers to thousands of followers. The message read:
"I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive."
The company quickly removed the tweet, apologizing that its account had been compromised and for any offence caused. Chrysler later confirmed the tweet's source was an employee of its social media agency, New Media Strategies. The individual in question was later "terminated" -- but it goes to show what can happen when a third pary has access to a company's social media account.
The number of satirical and fake Twitter accounts mimicking companies or individuals is on the rise -- and ranges from the British Queen to PM David Cameron.
If one of these accounts go viral, within moments a company can find themselves the butt of social media jokes. The oil spill incident in the gulf of Mexico inspired one individual,
Mike Monterio, to broadcast his own thoughts on the oil company BP. The fake account, @BPGlobalPR, went viral after its launch -- spreading dark humor at BP's expense across the Internet.
To date, BP's official feed, @BP_America, has just over 38,000 followers... which doesn't hold a candle to the satirical version's 155,000.