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Someone with access to car manufacturer Chrysler's official Twitter account tweeted their disgust for Detroit drivers to thousands of followers. The message read:
"I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive."
The company quickly removed the tweet, apologizing that its account had been compromised and for any offence caused. Chrysler later confirmed the tweet's source was an employee of its social media agency, New Media Strategies. The individual in question was later "terminated" -- but it goes to show what can happen when a third pary has access to a company's social media account.
The number of satirical and fake Twitter accounts mimicking companies or individuals is on the rise -- and ranges from the British Queen to PM David Cameron.
If one of these accounts go viral, within moments a company can find themselves the butt of social media jokes. The oil spill incident in the gulf of Mexico inspired one individual,
Mike Monterio, to broadcast his own thoughts on the oil company BP. The fake account, @BPGlobalPR, went viral after its launch -- spreading dark humor at BP's expense across the Internet.
To date, BP's official feed, @BP_America, has just over 38,000 followers... which doesn't hold a candle to the satirical version's 155,000.
Denny's restaurant in the United States once printed thousands of menus for their dinner service -- with a misprint that confused many of its customers.
At the bottom, the menu invited you to "Join the conversation" by visiting its Twitter profile at twitter.com/dennys.
However, its actual profile name is @DennysDiner -- whereas @dennys actually belongs to a man living in Taiwan. Customers that loks up the profile were no doubt confused when they met tweets in Taiwanese.