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The number of satirical and fake Twitter accounts mimicking companies or individuals is on the rise -- and ranges from the British Queen to PM David Cameron.
If one of these accounts go viral, within moments a company can find themselves the butt of social media jokes. The oil spill incident in the gulf of Mexico inspired one individual,
Mike Monterio, to broadcast his own thoughts on the oil company BP. The fake account, @BPGlobalPR, went viral after its launch -- spreading dark humor at BP's expense across the Internet.
To date, BP's official feed, @BP_America, has just over 38,000 followers... which doesn't hold a candle to the satirical version's 155,000.
Denny's restaurant in the United States once printed thousands of menus for their dinner service -- with a misprint that confused many of its customers.
At the bottom, the menu invited you to "Join the conversation" by visiting its Twitter profile at twitter.com/dennys.
However, its actual profile name is @DennysDiner -- whereas @dennys actually belongs to a man living in Taiwan. Customers that loks up the profile were no doubt confused when they met tweets in Taiwanese.
Domain registrar GoDaddy's CEO Bob Parsons released a video of himself shooting a "problem elephant" in Zimbabwe -- to the shock of the social media community and to the detriment of the business.
At best, the CEO could have chosen to limit the video to a privacy-secured Facebook profile. Instead, it was released on Twitter.
Even forgetting how creepy it is to outfit everyone in the village with Go Daddy baseball caps, the footage resulted in campaigns to Boycott Go Daddy -- later repeated by its public support of anti-piracy bill SOPA -- outrage from animal activist groups, and a social media backlash.
Parsons later defended himself on his blog, arguing that his target was a "problem elephant" that had been destroying crops that supported villagers. However, when you are a public figure, releasing such footage can do no good for the reputation of the company you represent.