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Domain registrar GoDaddy's CEO Bob Parsons released a video of himself shooting a "problem elephant" in Zimbabwe -- to the shock of the social media community and to the detriment of the business.
At best, the CEO could have chosen to limit the video to a privacy-secured Facebook profile. Instead, it was released on Twitter.
Even forgetting how creepy it is to outfit everyone in the village with Go Daddy baseball caps, the footage resulted in campaigns to Boycott Go Daddy -- later repeated by its public support of anti-piracy bill SOPA -- outrage from animal activist groups, and a social media backlash.
Parsons later defended himself on his blog, arguing that his target was a "problem elephant" that had been destroying crops that supported villagers. However, when you are a public figure, releasing such footage can do no good for the reputation of the company you represent.