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Habitat UK is commonly associated with fabrics and upholstery, but came under fire when it decided to hijack hashtags to promote itself.
Hashtag are used in order to 'point' a tweet at a certain conversation. Examples include #edtech (educational technology), #jobs and #business.
What Habitat decided to do, however, was hijack any hashtags that were trending on Twitter -- and therefore popular -- to market their products. From popular television show #Trueblood to the Iranian's elections' #MOUSAV tag, nothing was safe.
The online community condemned the company for its social media actions, and it was forced to apologise to the public.