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Fashion designer Kenneth Cole caused outrage with a politically insensitive tweet that many believed made light of the protests in Egypt. Perhaps it was nothing out of the common way in terms of pub talk, but as social media lacks tone and businesses need to be extremely careful with how they handle the platforms, it is no wonder the comment caused nothing but bad press.
The tweet read: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online."
After Twitter users reacted angrily to the message, Cole removed the offending tweet and issued an apology on his Facebook Page:
“I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate. Kenneth Cole, Chairman and Chief Creative Officer”
See also: Politicians: Think before you tweet