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First of all, Pinterest is a social networking site based on bookmarking images, similar to the blog-roll site Tumblr but on a more organised and structured platform, and focused purely on visual content.
The concept is simple: Once a user joins the site, they can create 'boards' with image and descriptions linked to content around the web. According to comScore, Pinterest is the fastest social media platform to break the ten million unique visitors mark -- perhaps due to its visual appeal. In addition to sharing pictures, you can pin video and discussion groups.
Every item you 'pin' becomes a digital bookmark that can be used to access the original content. Links can be shared by other users deciding to re-pin the link on another board -- which also shows up on the visitor's profile.
If you decide to create themed boards that others find interesting, you may end up with followers -- in the same manner as Twitter. These users will be notified when new pins are added, and you can subscribe to others in return to see their updates on your front page news feed.
Pinterest is still invitation-only, but if you want to set up a profile, it doesn't take long once you've registered to receive it through an email address -- it was only six hours for me.
Once you've logged in with an email address and password, you'll see the latest pins from those on your 'following' list -- by default, you'll have ten. Through the setup process, you will be prompted to find others, if you wish, that may interest you.
If you want to find people you know, go to your name and click on the arrow.
A drop-down menu will appear, and you can click on "Find Friends" to conduct a search.
A user can follow boards instead of people if they wish -- so if one particular board interests you, such as "Technology for Children", then you can subscribe to updates on this board only.
- In order to follow a person, click on their name, and "Follow all".
- To chose a particular board, click on the board title, and then select the large red 'Follow' button in the centre.