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The scareware includes a fake "latest news" section making it look like the signatures database is periodically updated. It also claims 100% money back guarantee.
The brand itself is a blackhat SEO attempt to hijack related traffic. It also fetures a fake virus watch list.
It's 2009, and scareware vendors are already shipping their 2010 releases. Sadly, this scareware domain used to feature a legitimate McAfee Secure check, however the 47+ million downloads claim are bogus.