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The scareware is featuring fake awards, fake comparative reviews claiming it outperforms popular antivirus vendors, and has also included a fake "Internet Threats" indicator.
This is great example when a piece of scaware is advertising itself as an application capable of removing another scareware, in this case WinPCDefender, which they claim is a scam. Ironic.
Someone must have been very bored to come up with the Cleaner 2009 brand.